The challenge: high revenue… and unguaranteed profit
The agency measured its success by revenue, without knowing each client’s profitability until quarter-end. So some clients kept consuming the team with no real margin. Issuing monthly invoices took hours, and the share of overdue invoices was high. Preparing the management report took eight hours to gather numbers from scattered sources.
- Each client’s profitability only appeared at quarter-end.
- Issuing monthly invoices took hours.
- A high share of overdue invoices.
- The management report was assembled by hand over eight hours.
The solution with Qoyod: each client’s profitability, clearly
The agency linked each client to a cost center on Qoyod, where the client’s revenue and expenses are recorded so their profitability appears monthly. Four capabilities made the difference:
Cost centers per client and project
Cost centers link revenue and expenses to each client, so each client’s profitability appears monthly — and that is how the low-margin clients came to light.
Recording expenses by client
Expenses are recorded and attributed to the right client, so it becomes clear what is spent on each account against what is collected from it.
Monthly invoices and payment reminders
Monthly invoices go out on time with payment reminders, dropping issuing to seventy-five minutes and lowering overdue invoices.
Instant client-profitability reports
Because all client data lives in one system, the management report comes out in an hour instead of eight, so continuation decisions rest on profitability.
Results in numbers: before and after Qoyod
“We used to measure success by revenue alone; now we see the real profitability of each client.”
CEO · Services
Why marketing agencies specifically?
In a marketing agency the product is the team’s time, and profit hides in the gap between what is spent on the client and what is collected from them. When success is measured by revenue alone, loss-making accounts continue unnoticed. Linking each client to a cost center reveals their profitability monthly, so low-margin clients stand out clearly. That is why Qoyod’s impact on this agency was clarity in decisions, not just speed in invoicing.