What is Key Performance Indicators (KPIs)?
Key performance indicators are quantifiable measures that track how effectively a company, team, or process is meeting strategic and operational objectives.
How It Works
- Translate strategic goals into measurable indicators.
- Set targets, baselines, and review cadences.
- Use KPI dashboards to drive accountability and action.
Saudi Context
Saudi public-sector entities aligned with Vision 2030 publish strategy KPIs (the Vision 2030 dashboard). Private firms increasingly tie executive incentives to KPI scorecards.
Example
A Saudi e-commerce business tracks GMV growth, gross margin, CAC, repeat-order rate, and NPS as its top 5 KPIs.