What is total quality management, its importance, and the objectives of its application in your company?

What is total quality management, its importance, and the objectives of its application in your company

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In today’s business world, total quality management is one of the foundations for sustainable success and competitive advantage. It is a comprehensive approach aimed at improving performance and quality in all aspects of the organization, from internal operations to the customer experience. If you are looking for an effective and innovative way to enhance your organization’s performance and excel in the fiercely competitive market, then this management is the key, as it is based on the concept that quality is not the responsibility of an individual or a specific department in the organization, but rather the responsibility of everyone. This requires changing the organizational culture and adopting a comprehensive approach that ensures that all employees participate in the organization’s pursuit of continuous improvement and achieving excellence. It is worth noting that it seeks to develop strong and sustainable relationships with suppliers and business partners, as it applies quality standards and good practices across the entire supply chain.

What is the concept of total quality management?

Total quality management is an administrative approach that aims to achieve excellence and improve performance in all aspects of the organization. This philosophy is characterized by its integration and comprehensiveness, as it includes all levels and departments within the organization, starting from the senior leadership down to the employees on the work floor. It includes several main points that contribute to achieving the organization’s goals and improving its quality in general, the most important of which are the following:

  • Strong commitment to quality.
  • continuous improvement.
  • Quality culture.
  • Operations Management.
  • Team-building guidance.
  • Performance Measurement.
  • Learning and innovation.

The importance of applying total quality management in organizations

Quality management for organizations plays a crucial role in achieving success and competitive superiority. Below are some of the main points that contribute to achieving the importance of quality management:

Contributing to stopping the sale of defective products and services

By implementing an effective total quality management system, it focuses on achieving high-quality products and services. This means that the organization will be less exposed to the costs resulting from defective products and unsatisfactory services; thus, an increase in customer satisfaction can be achieved, and the reputation of the organization can be maintained.

Not affecting the final outcome of the work

Thanks to the quality management system, continuity of work is guaranteed and does not affect the final outcome. While the supervisors monitor the progress of things according to the plan, the workers continue to perform their tasks normally, which enhances stability and continuity in the production process without interruption or a negative impact on productivity.

Improve communication and collaboration.

A quality management system enhances communication and collaboration between various departments and teams in an organization. Through the exchange of information and experiences, continuous improvement in operations can be achieved, creativity and innovation can be enhanced, and thus this contributes to improving the quality of products and services and better meeting customer needs.

Increasing the efficiency of operations

Total quality management analyzes and improves the internal processes of the organization. By identifying problems and applying quality management techniques, an increase in productivity and a reduction in costs can be achieved. It is worth noting that by improving the efficiency of operations, the organization can achieve savings in resources and improve the timely delivery of products and services.

Motivating employees

The quality management system enhances the participation and contribution of employees in improving the quality of products and services, as it enhances awareness of the importance of quality and provides the necessary training for employees to develop their skills. Thus, employees feel a sense of belonging and responsibility and are motivated to provide a better level of service and higher productivity. This participation and interaction enhance the team spirit and cooperation in the organization, which contributes to achieving continuous improvement and innovation.

What are the objectives of total quality management in your company?

Implementing total quality management in your organization aims to achieve a set of main objectives that contribute to the success of the organization and improve its performance. The following are the most important main points of these objectives:

Controlling the level of quality of services and goods provided

Controlling the level of quality is a fundamental goal of total quality management, as this relates to defining and applying the standards and specifications that the organization aims to meet in all aspects of its work, whether in production or providing services.

Develop products and goods according to customer desires.

Customer desires are a fundamental focus of total quality management. The application aims to understand customer needs and develop products and services based on these needs, which contributes to increasing customer satisfaction and building strong relationships with them.

Raising morale and motivating employees

Motivating employees and raising their morale is an essential part of this management, as the application aims to provide a positive work environment that encourages learning and personal development and enhances the active involvement and participation of workers in improving operations and achieving common goals.

Creating a work environment that encourages learning and development

Achieving comprehensive quality requires activating a culture of continuous learning and developing knowledge and skills in the organization. The application aims to create a work environment that encourages employees to acquire new knowledge and improve their performance through training and knowledge exchange.

Good control of production processes

Good control of production processes is crucial in total quality management, as the application aims to improve production processes, ensuring balance, consistency, and quality at every stage of the production process.

Spreading a culture of flexibility and adaptation

This management requires the ability to adapt to changes and transformations in the labor market and customer needs, and the application aims to encourage the organization to adopt a culture of flexibility and adaptation by improving the ability to change operations and respond to new challenges.

Reducing costs and expenses

Reducing costs and expenses is an important goal in total quality management, as the application seeks to improve the efficiency of operations, improve resource management, and use resources effectively, which leads to reducing expenses and improving profits.

Manage time correctly.

The application aims to improve time management and reduce time spent doing business. By improving work organization and processes, time savings and increased productivity can be achieved.

Improve production profitability.

Total quality management aims to improve the productive profitability of the organization. By improving the quality of products and services and increasing efficiency in operations, an increase in productivity and improved profits can be achieved.

Principles of total quality management

Total quality management is a methodology that aims to improve the quality of products and services and achieve efficiency and excellence in all aspects of work in the organization. The following are the most important principles of this management:

Strategic Planning

A comprehensive strategic plan must be developed that focuses on improving the quality of products and services. This includes setting a clear future vision that defines near- and long-term goals. Therefore, the main stages and steps to achieve these goals must be determined, as well as procedures for forecasting and anticipating future challenges.

Awareness of the concept of quality management

This management depends on instilling awareness of the importance of quality and accuracy in work as a basic value, so all members of the organization must realize that achieving customer satisfaction and meeting their needs is the primary goal, and this requires teamwork and team spirit.

Management support and employee participation

Management must realize the importance of comprehensive quality and strongly support it. All employees should be encouraged to participate in decision-making and implementation, as this can be achieved by establishing a healthy work environment and providing development and training opportunities for employees. Employee morale should be raised and encouraged to achieve excellence at work.

Customer focus

Customer satisfaction and trust are the true measures of an organization’s success, so customers’ desires and expectations must be met in accordance with comprehensive quality standards. Periodic communications must be conducted with customers to understand their needs and feedback and improve work based on that feedback.


Effective communication inside and outside the organization is essential to achieving comprehensive quality. Therefore, there must be an effective information and communication system that allows the flow of objective information between all members of the organization and external parties, as well as employing appropriate human resources and developing their capabilities in understanding facts and exchanging information in a transparent and effective manner.

Examples of total quality management

Total quality management is a comprehensive approach that aims to improve quality and efficiency in all aspects of an organization. Below are some well-known examples of applying this management in different fields:

Health care organization

Health institutions are one of the most important areas that benefit from comprehensive management. In this area, the health care system improves and provides high-quality services to patients. Total quality management in this context focuses on reducing costs, improving efficiency, enhancing patient satisfaction, and achieving a better patient experience. .

Multinational companies

Multinational companies depend on this management to maintain their prosperity and achieve growth, as they form multinational work teams to understand challenges, implement growth strategies, and take quality management into account to benefit from new technologies, improve company performance, and meet customer needs.

Developing economies

It is also used on a global scale to increase project revenues and achieve economic sustainability, as large companies depend on it to strengthen their economies and expand the scope of their work.


After World War II, Japan relied on it and succeeded in building a strong industry. By taking advantage of their traditional quality and focusing on details, they were able to achieve a competitive advantage in the global market.

Construction industry

The construction industry is another field that benefits from total quality management. In this field, it helps reduce costs, increase productivity, and improve performance, as it uses indicators of designer satisfaction and homeowner satisfaction, as well as the quality of construction processes, to measure quality and achieve continuous improvement.

Total quality management models

Below are many models for total quality management; all you have to do is click here.

How does Qoyod help you manage total quality in organizations?

Qoyod is a popular and integrated accounting program that can help companies manage quality and improve their accounting processes, as it provides many advantages that support total quality management efforts, the most important of which are the following:

Track financial performance.

Tracking financial performance is one of the most important aspects of quality management, as the Qoyod program provides accurate and comprehensive financial reports that help companies analyze their financial performance effectively. Thus, companies can identify areas that need improvement and take appropriate action to address financial issues.

internal audit

Internal audit is an essential tool in ensuring accounting quality, and Qoyod allows companies to easily and effectively carry out internal audits of financial statements, as errors and potential problems can be detected, the necessary measures can be taken to correct them, and financial performance can be improved.

Follow accounting legislation.

Companies are obligated to adhere to applicable accounting rules and regulations, as the program provides features that help companies meet the requirements of local and international accounting legislation. It can also generate the necessary reports and ensure compliance with approved accounting standards.

Providing training on the program

Training in the use of Qoyod is important to ensure that the software is used efficiently and effectively, and Qoyod can provide the necessary training to employees, whether they are accountants or other employees, to ensure that they are able to use the full features of the software and benefit from it in quality management.


Total quality management is one of the main factors contributing to the success of companies and achieving customer satisfaction. It is a comprehensive methodology that aims to improve all aspects of work within the organization, from operations to organizational culture. It also contributes to enhancing work efficiency and stimulating innovation and continuous improvement. By adopting these management principles, organizations can achieve a strong competitive advantage in the growing and changing business market. Remember that if applied correctly, it improves the quality of products and services, enhances customer satisfaction, and reduces costs, in addition to enhancing team spirit and cooperation within the organization. Finally, do not forget that this type of management is not just a technical process but rather a culture and methodology that grow with time.

Total quality management is the key to achieving our ambitions and turning them into reality. So use the Qoyod program to achieve excellence in the competitive business world, and do not forget that the program also offers all its customers: electronic invoice systems, as well as point-of-sale systems, warehouses, customers, and so forth.

After knowing what total quality management is and its importance, try Qoyod now for free for 14 days to achieve what you desire.

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